The Wii has been one of the most popular selling toys since it was first introduced a few years ago… Every holiday season, stores have put limitations on the number a customer can purchase. I don’t expect it to be quite as hot this year… but, there are still lessons we can learn from the rage it has brought to eBay. Previous years, the Wii has end up on eBay selling for TWICE the retail price because of the limited availability in stores (usually the case for why new toys sell so well on eBay during the holidays)… But, one thing I’ve noticed is that the auctions that tend to sky rocket – are the ones that differentiate themselves from the competition. This is usually accomplished by bundling the wii with other popular wii products to create a unique lot for sale on eBay.
There is a lesson to be learned here…
If you want to stand out from the competition, you have to do something different! This is common sense – but, you’ll be surprised how many sellers overlook this simple strategy.
Look at the most popular toys this year and get creative when you consider how you are going to list. Here are some ideas to get you thinking – lessons learned from the wii:
Any accessories available for this item?
Example: If the toys is a doll – look for clothing, bottles, diapers, and gear for the doll
How about pretend play?
Example: If the toy is a pirate ship – look for pirate costumes or dress-up accessories to include with the ship.
Adding Extras
Example: If the toy has disposable parts (paper, crayons, baking goods, beads, etc) – include extras in your lot
Get creative – think this way… “If I wanted this product… I would also want ________” and bundle it with the toy you are selling.
Learn more about selling toys this holiday selling season with the Holiday Toy Guide. Click Here!
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